Clarion Expands Its Trade PR Support To Unilever’s Shopper Marketing Team
Clarion is expanding its trade press activity across the Unilever business, now working with the Shopper Marketing team to help support and raise awareness of the purposeful in-store campaigns the team are working on.
Using a variety of editorial and paid for tactics across key grocery titles such as The Grocer and beauty-specific websites such as Cosmetic Business, it’s been an impactful start in trade press.
Already, Clarion has amplified Unilever’s partnership with Tesco and In Kind Direct across trade media, which helps families struggling with hygiene poverty in the UK, by donating personal care products as part of a buy two, donate one in-store mechanic.
More recently, Clarion has also elevated Unilever’s partnership with Superdrug and Beauty Banks, which looks to further tackle hygiene poverty with in-store activations and donations.
With lots of news in the pipeline, we are looking forward to sharing soon what’s in-store for the next few months.