Danone UK Appoints Clarion as its Retained Trade Communications Agency

Danone, one of the fastest growing top 10 food and beverage branded manufacturers in the UK and Ireland, has appointed Clarion Communications to handle its trade PR.

Clarion has been charged with growing Danone’s presence across the trade media, raising awareness of the business and its brands by communicating to retailers and key decision makers across grocery, impulse and foodservice. Helping in Danone’s overall mission to deliver health through food to as many people as possible, the remit will include category thought leadership, brand support and retailer engagement campaigns across its entire portfolio of dairy and plant-based products, waters, and specialist nutrition.

The WPP owned Consumer and B2B PR, digital and influencer marketing agency secured the contract in a non-competitive process having demonstrated its ability to deliver successful creative B2B PR and marketing strategies for the likes of Diageo, Unilever, Jacob Dowes Egberts and Soreen, to name but a few.

Louise Robinson, Customer Category Director UK & Ireland commented: “Clarion has a proven track record in delivering results. They are passionate and incredibly knowledgeable when it comes to the FMCG industry and their specialist trade communications knowledge, journalist relationships and capabilities are second-to-none. We had great chemistry from the off and we're really pleased to have them on board.”

Managing Partner, Rebecca Wainwright who heads up Clarion’s B2B division said: “Danone is a dream business for us. They have so much to offer with a powerful mission and it’ll be our job to lift the lid on its trade communications to help drive this from a trade engagement perspective. 

“To be handed the remit off the back of our previous work too, makes it an incredibly proud moment for us as a team.”