Clarion Generates Swift Sales-Driving Headlines for Wickes

With Taylor Swift’s record-breaking tour expected to bring almost £1bn to the UK economy and 1.2M fans expected to be attending, Clarion identified ways in which the home improvement retailer, Wickes, could be helping the nation get ‘Era Tour ready’.

Having noticed thousands of Swifties taking to social media to showcase themselves in ‘taylor-made’ DIY concert outfits which often included gluing sequins and other adornments to clothing and shoes, Clarion delved into sales stats to create and communicate a whopping ‘20% rise in glue gun sales at Wickes’ news headline. 

The news swiftly landed national coverage including The Sun and Daily Star, generating brand awareness as well as communicating the retailer’s wider offering amongst target mainstream consumer audiences making this cultural newsjack, a big hit!