Harnessing the Power of Solar with Wickes and Phil Spencer

As energy prices dominated headlines, homeowners were looking for solutions. We saw an opportunity to position Wickes as a leader in affordable home energy with the launch of Wickes Solar, powered by SolarFast. 

Utilising trusted ambassador and property guru Phil Spencer, we communicated the benefits of Wickes Solar directly to homeowners, while busting the myths.

Through strategic media outreach, we secured coverage in major publications like The Daily Express and Daily Mirror securing a whopping 307 pieces of coverage and reach of over 48 million!