Playnetic Appoints Clarion Communications for PR Activity
New immersive iGaming business Playnetic has appointed Clarion Communications to handle its PR activity.
Playnetic create innovative content that delivers an immersive gaming entertainment experience, powered by a strong team of experienced content creators and developers across multiple studios. The company will be making its debut at the biggest global showcase event in the iGaming industry – ICE 24 at ExCel London next week.
The PR remit will include brand awareness activity, profile raising, thought leadership and event support throughout the year along with social media support.
The WPP owned Consumer and B2b PR, digital and influencer marketing agency secured the contract in a non-competitive process having demonstrated its ability to deliver successful creative PR and marketing strategies in the gaming and betting industry across a number of leading brands.
Rav Rana, Chief Marketing Officer, Playnetic commented: “Having worked with Clarion previously, I know they have a proven track record of achieving impressive results and building robust relationships with key media and stakeholders, so it’s great to have them on board as we ramp up activity in our launch year.”
Clarion’s Playnetic team will be lead by Managing Partner, Matt Stokoe, who added: “It’s brilliant to be working with the innovative and talented team at Playnetic and it’s a privilege to be part of their exciting growth journey. We’re looking forward to ICE and the exciting plans and collaborations we have in store for 2024 and beyond.”