Soreen Appoints Clarion Following Competitive Pitch Process

Legendary UK-based malt loaf brand Soreen, has appointed Clarion Communications to carry out its trade PR following a competitive pitch process.

Clarion’s B2B division, which includes clients Unilever, Jacobs Douwe Egberts and Kerry, to name but a few, secured the retained trade PR contract which will see the agency position Soreen as ‘championing feel-good nutrition’ amongst key trade decision makers within the retail and foodservice sectors. The remit will include product launches and communication around the brand’s marketing plans as well as thought leadership and category management-led initiatives.

Rachael Stone, Senior Shopper Marketing Manager at Soreen commented: “We loved Clarion’s approach to the brief. It was insight-driven and very much aligned with our vision for the brand. They have a proven track record of success across both retail and foodservice sectors, which is rare to find in a single agency. Clarion are a great team and we can’t wait to get started!”

Rebecca Wainwright, Managing Partner and B2b division lead at Clarion Communications said: “We’re incredibly excited to have Soreen on board. It is a brand that has stood the test of time - testament to its heritage but also, its new product development in response to ever-changing consumer needs.  Our job will be to keep Soreen at the fore, showcasing the opportunity the brand and its products offer in both retail and foodservice and we will do this through creative and strategic trade engagement initiatives that reach key decision-makers. The team at Soreen are fantastic and so we're incredibly happy to be working with them.”

Soreen, which is owned by British food manufacturer Samworth Brothers, is the third new business win for the consumer, B2b and digital PR and marketing agency in just the last month, having secured the retained consumer PR contract for Champagne Lason and the Lactalis Foodservice marketing solutions remit.