Spreading The Soul Of The Douro
Portuguese wine maker Vicente Faria tasked us with raising awareness of its global award-winning wine Animus Douro. And we jumped at the chance!
Creating bespoke hampers filled with delicacies from the wine’s region, a postcard from the Douro, and of course, the wine itself, our aim was to transport wine and lifestyle influencers to a holiday in the Douro Valley.
Response was great. In fact, recipients were so pleased with their Portuguese package we saw an incredible 86% conversion rate. 27 pieces of social content – with a reach of nearly 1 million. All organic content. All positive.
Better still, sales jumped over the weeks content landed. Saúde to that!