Positioning Unilever as The Partner Of Choice In The Away From Home Channel.
Tasked to position Unilever as a progressive, supportive and trusted supplier.
What we did
We developed the ‘Put the ‘U’ back into Unilever’ strategy, designed to shift the tone from broadcasting to demonstrating how the business is supporting and helping operators navigate challenges and opportunities within the sector.
The campaign kicked off with a media event centred on how Unilever was helping operators open safely following Covid, providing advice on how they could capitalise on the Great British Summer Staycation.
Next up, we supported Unilever in launching a mental health training programme during Mental Health Awareness week, via media relations and opinion-led articles, all part of Unilever’s #FairKitchens movement.
And finally, to help operators capitalise on trends, such as plant-based, we worked with chefs, including Akimakis Chaniotis from Michelin-starred Pied A Terre, to create digital content complete with demos, insight and advice that resonated with their peers across social.
The campaign resulted in wide-spread coverage across key OOH publications with a reach of over 1million.