Border Biscuits are a household name in Scotland, but the rest of the UK was missing out…until we stepped in.
Clever Work. Works.
20
Pieces of Trade media
+2 million
Reach
INCREADED DISTRUBUTION
CLEVER WORKS.
Mining category and client data, we identified an “untapped category opportunity worth £190 million”.
Backed by hard data, we served it up to the trade media along with category advice and stand out trade ads.
The result? Border Biscuits became the talk of the industry, landing over 20 articles in top publications like The Grocer, Wholesale News and The Caterer with a reach of nearly two million and has since increased its distribution.
