Backed by supermarket and category data, we know there’s a surge in rosé sales when the sun comes out. We explored this further and found that 19.2°C is the optimum temperature when people reach for rosé.
Clever Work. Works.
146
Media Stories
150%
Boost in Rosé Sales
+5,000
Samples per Day
GRAND PRIX
IPM Award
CLEVER WORKS.
So, we built a billboard that dispensed perfectly chilled Aldi Specially Selected rosé at that exact temperature. Teamed with a robust media outreach strategy, we generated widespread national column inches, social media interaction, and thousands of tipples were sampled in the ‘rosé capital of the UK’ according to our research – cheers Manchester!
