How to stand-out in a crowded marketplace, catch the attention of busy decision-makers and secure listings for Kerrymaid’s cheese sauce?
Understanding that getting the product tasted was the most compelling proof point for busy decision-makers, widespread product sampling was a foundation pillar of our strategy.
Clever Work. Works.
2.5k
Samples delivered across UK&I
10%
Developed leads with major hospitality groups
273%
Wholesale listings target exceeded
CLEVER WORKS.
Our Cheddalicious campaign flipped the script on traditional foodservice messaging, which often leans towards the dry and technical, by going big on taste and putting chefs’ needs first.
With tactics including buyers’ sampling boxes, a nationwide tour with branded food trailer, and influencer partnerships, every aspect of the campaign focused on building direct engagement with decision-makers, helping Kerrymaid drive trial and earn trust.
