Sparking a giant conversation about Wickes’ Solar offering.
In a landscape where energy costs are a constant concern, 70% of homeowners are actively rethinking how they power their homes, providing an opportunity for Wickes to showcase its solar offering.
Clever Work. Works.
Daily Telegraph
Standout Picture of the Day and feature film
PR Week
Campaign of the Week
2,076,767
Reach
CLEVER WORKS.
To capture media and consumer attention, we ignited desire for solar through research findings – including how over half (57%) of UK homeowners believe having solar panels makes a home look more modern alongside a playful, powerful, and inherently shareable installation: The Model Village Solar Project.
Photography and videography captured Wickes installing miniature replica solar panels on three iconic houses at The Model Village in Godshill. This captivating visual metaphor landed national news coverage, including a standout feature in the likes of The Daily Telegraph, ITV and The Times proving Wickes’ solar offering is not just a practical solution, but a truly desirable addition to homes (even tiny ones!).
