The superfood sensation had landed in select Sainsbury’s stores. Our goal: spark massive consumer excitement and show this was a product destined for wider distribution.

Our social listening revealed a clear opportunity: the açaí bowl craze was soaring, but knowledge of its nutritional power and at-home accessibility was ripe for discovery – THIS was Sambazon’s moment to own the story.

We amplified the hype, curating an exclusive influencer event hosted by Clarion advisory board member and TV Nutritionist Lily Soutter and Team GB’s Charlotte Purdue. The Menier Lounge in London Bridge was transformed into a vibrant purple haven, drenched in Sambazon’s iconic branding.

Top health, wellness, and lifestyle influencers weren’t just guests; they were creators, crafting their own ultimate açaí masterpieces.

The immersive and inspiring experience, showcasing Sambazon’s delicious, nutritious world was the perfect social-worthy setting, reflective of the delectable branded content invitees posted online.