We were proud to support our client Border Biscuits with the launch of the John Cunningham Creative Centre – a landmark project celebrating creativity, learning and community connection in the brand’s hometown of Lanark.
Named in honour of Border Biscuits’ founder, John Cunningham, the centre represents a lasting legacy of his commitment to community empowerment. Working in partnership with Clydesdale Community Initiative, the hub will deliver up to 250 workshops each year, providing around 800 people with opportunities to develop practical skills, build confidence and connect through creative projects.
We managed all communications surrounding the launch, from media relations to talent coordination and photography oversight. Our targeted press outreach has already secured coverage in the Daily Record; the team is ensuring the story is reaching both regional and national audiences.
Broadcaster Lorraine Kelly joined the celebrations to officially open the new centre, sharing John Cunningham’s inspiring vision and Border Biscuits’ ongoing commitment to the Lanark community. Lorraine is an avid charity supporter, specifically within Scotland, and with Border Biscuits now sponsoring her podcast, the partnership had natural synergy due to the shared passion for community and creativity between talent and brand.
The launch marks an exciting new chapter for Border Biscuits, reinforcing its long-standing commitment to giving back through the Border Biscuits John Cunningham Trust, which donates 10% of annual profits to community causes.
Lynne Hughes, Deputy Managing Partner at Clarion Communications, commented:
“We’ve partnered with Border Biscuits since 2021, supporting the brand across many campaigns that champion its values, community spirit and ongoing innovation. The opening of the John Cunningham Creative Centre is a particularly special moment – a fitting tribute to John’s legacy and a wonderful example of Border Biscuits’ belief in making a lasting, positive impact. It’s our pleasure to play a part in bringing that story to life.”
