Clarion’s Aldi Specialbuys team has hit the ground running this year, already generating standout media coverage for the middle aisle’s fan-favourite surprise buys.
Firstly the ’Cosy Living’ campaign brought much-needed warmth and comfort to the nation as the winter chill set in. Focusing on essential home comforts, the campaign highlighted Aldi’s must-have items that help shoppers stay snug and save money. The team generated an impressive 320 pieces of coverage reaching a staggering 472 million people! Major outlets like The Daily Record, Ideal Home, and The Sun championed these winter essentials, with The Sun specifically raving about how Aldi’s heated airer can dry laundry quicker.
Hot on its heels, the ’Back to School’ campaign made headlines, providing a vital resource for parents preparing for the new term. We showcased how kitting out the kids with everything from uniforms to stationery doesn’t have to break the bank. Our team secured a phenomenal 246 pieces of coverage, delivering a reach of nearly 250 million! Leading titles such as the Birmingham Mail and The Sun highlighted Aldi’s unbeatable value, ensuring parents could tick off their back-to-school lists without the usual financial stress.
And finally, just in time for Cupid’s arrow, our ’Valentine’s Day’ campaign has already proved so far that romance and thoughtful gestures don’t need to come with a hefty price tag. From luxurious treats to charming gifts, Aldi’s offerings were a hit with the media. This romantic push saw 80 pieces of coverage, reaching over 209 million people! The Independent, The Mirror, and Netmums all showcased how shoppers could celebrate love without overspending.
Here’s to many more successful campaigns throughout the year – watch this space for more ground-breaking coverage!
