Our Clever Wickes team last week marked a significant milestone for the Kimberley Walsh X Wickes partnership, hosting an exclusive media and influencer event to unveil the latest additions to the ‘Kimberley Loves with Wickes’ range.
This event celebrated the fourth installment of the highly successful collaboration between Wickes and renowned singer and presenter Kimberley Walsh, following the widespread acclaim of previous collections such as Blush Rose, Subtle Sage and Blue Haze.
We meticulously organised an immersive afternoon, featuring a gourmet lunch and a creative ‘sip and paint’ session. This provided media and influencers with a unique opportunity to personally try the new Soft Honey paint shade, launching next week, alongside the currently available Pale Clover. Kimberley Walsh shared her personal inspiration behind the products and offered a compelling sneak peek at her forthcoming mosaic tiles, scheduled for release in July. Crucially, key journalists engaged in insightful discussions with Kimberley regarding the collection and her enduring passion for all things DIY.
The response was overwhelmingly positive, journalists and influencers enjoyed learning all about the new range, and coverage has already started to land, with a standout piece in Grazia as well as trade coverage in Retail Times, and confirmed pieces in consumer interior magazines Your Home and HomeStyle!
