Following the award-winning success of Cheddalicious, Clarion continues its partnership with Kerrymaid, evolving the campaign platform to launch the brand’s latest innovation, Nacholicious Nacho Cheese Sauce, to the UK foodservice market.
Building on the momentum of last year’s highly successful Cheddalicious campaign, the latest launch sees us evolve the platform to showcase the versatility, indulgence and commercial opportunity of Kerrymaid’s new mild jalapeño Nacho Cheese Sauce.
The challenge was simple: show operators what they can do with Nacholicious and, more importantly, why they should want to put it on their menus.
Our team developed a suite of engaging creative assets and targeted digital advertising designed to stop the scroll, inspire menu ideas and demonstrate the product in action. From loaded sides and sharing dishes to street-food-inspired creations, the campaign puts the product at the heart of visually impactful recipe inspiration.
But this wasn’t just about making the product look good. The creative was developed around the needs of foodservice operators, demonstrating how an easy-to-use, versatile cheese sauce can help them tap into the continued appetite for indulgent street-food flavours, while giving menus a simple way to add value and maximise margins.
The launch builds on the success of our Gold-winning Cheddalicious campaign, demonstrating how a strong strategic platform can be evolved to support continued innovation and give new products their own distinctive identity within the Kerrymaid portfolio.
From strategy and creative development through to digital activation, the campaign brings together Clarion’s foodservice expertise and in-house studio capabilities to deliver work that is not only designed to drive appetite, but deliver genuine commercial relevance for operators.
Fancy turning up the heat on your next brand launch? Get in touch with our team at [email protected] to find out how we can help turn your next product into a campaign worth talking about.
