Turning internet wanderers visiting the UK into bonafide Evan Evans tour bookers in a crowded UK tour market.
We recognised a trending cultural movement around unexpected and often mind-boggling British abbreviations on social media and found Evan Evans had a blog post about British slang that was an absolute corker (meaning, popular!)
Clever Work. Works.
175.5m
Reach
700%
Backlink Coverage
This Morning & Jeremy Vine
.
Surge in bookings
.
CLEVER WORKS.
We saw a golden opportunity to own the “Brits are confusing” narrative and ran a cheeky survey on the most head-scratching modern abbreviations.
We sprinkled in some social media trends magic, and BOOM! The media went bonkers for it.
Teamed with the ultimate “British Abbreviations Guide” popped onto the Evan Evans website, tourists could finally decipher “Panny D” and “Jacky P” (that’s Pandemic and Jacket Potato), and the media had a one-stop shop for all things brilliantly British.
