Bread & Butter Wines has become something of a cult. Our challenge? To keep that going with Gen Z and Millennials.
With over 131k TikTok videos using #DinnerParty, it’s clear Gen Z are in their dinner party era.
Clever Work. Works.
12.9m
Social Impressions
4.4k
Unique Clicks
$1.21 CPM
Vs $6.84 KPI
Sales Uplift
Nationwide
CLEVER WORKS.
So, we enlisted a low-cost influencer who creates high quality content (@dicedanddished) to bring Bread & Butter wines to life in the context of the Dinner Party.
Reels and stills focused on Bread & Butter recipes so that the eponymous content could help to make the Bread & Butter name memorable. We then identified the social media accounts our target audience follow and served this native content to them as an ad that couldn’t be missed – driving awareness, click throughs, and the best
