Seasons: A recipe for success for Cricket St Thomas.
Transforming Cricket St. Thomas from the South West’s best-kept cheesy secret into a national culinary star.
Brexit and a surge in consumer demand for local ingredients when dining (35% according to CGA) presented a golden opportunity for Cricket St. Thomas cheeses.
Clever Work. Works.
600+
High value lead generated
3.37%
Engagement rate
3 Key Customers
Activated
CLEVER WORKS.
Our strategy was two-pronged: celebrate the bounty of British seasonality by pairing its cheeses with regional ingredients and create engaging initiatives that spark conversation and generate leads for brand owner, Lactalis.
We created “Seasons,” a premium culinary publication showcasing Cricket St. Thomas cheeses at the heart of seasonal British cuisine.
Featuring recipes from our little black book of renowned chefs and Lactalis’ own culinary team, “Seasons” went beyond a simple recipe book. Stunning visuals, strategic social media amplification, and targeted distribution to chefs and industry professionals cemented Cricket St. Thomas as a leader in the UK foodservice market, generating over 300 high-value leads and leaving a lasting impression on the UK foodservice industry.
