Chipotle wanted a cost-effectiveway of raising awareness of itsgrowing number of stores in Londonand the Southeast to drive footfallinto store. Enter Clarion…
Clever Work. Works.
40+
Pieces of media coverage in 4 motnhs
Record sales
of Chicken AI Pastor
6 new stores
Successful launches
PR Week’s Campaign of the Week
Wonderfulskin collab feature
CLEVER WORKS.
We mined Cigna’s research for the juiciest insights, the stuff that makes headlines and gets people talking. A shocking 88% of global employees are experiencing burnout, with 85% believing employers should support their mental health and wellbeing.
Then, we brought those insights to life by teaming up with TV star and mental health advocate Anna Williamson, and former global VP (think big leagues!) Geoff McDonald. They’re not just recognisable faces, they’re passionate about breaking down mental health stigma. Their willingness to share their own experiences gave Cigna’s research the relatable, human edge it needed to really make an impact.
The result? A campaign that hit national news and lifestyle media headlines.
