Premium coffee brand L’OR recently scooped up not one, but five prestigious Great Taste Awards
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Our mission? Make sure the UK knows out about it!
Whilst awards are great, they’re not often enough to generate widespread awareness. We needed a hook to bring the news to the fore. When you hear the words ‘refined taste’ and ‘premium experiences’ who do you think of? Maître d’ Fred Sirieix, of course!
Clever Work. Works.
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CLEVER WORKS.
Recognising the power of Fred’s authentic charm and discerning palate, we collaborated with Fred and crafted a social-first campaign designed to be as rich and enticing as L’OR’s award-winning blends.
Channel 4’s beloved Maître d’ created a series of engaging social media content pieces, highlighting not only the Great Taste Award wins but also the variety and exquisite craftsmanship behind L’OR capsules.
The best bit? L’OR used the social content to launch an eye-catching out of home campaign – providing authentic and engaging fodder on digital screens across the UK. It was so successful, we’re launching a phase two. Watch. This. Space.
