With 40% of Gen Z finding travel inspiration on TikTok* and 64% prioritising genuine reviews**, we developed a strategic campaign for Cathay Pacific that leveraged their Hong Kong Sevens sponsorship and the power of authentic creator content.
*Travel Weekly Research May 2024 **Sprout Social Influencer Marketing Insight
Clever Work. Works.
£246,750
Social Media Value
87
Pieces of Organic Content
+4 Million
Audience Reach
4.2%
Audience Engagement
CLEVER WORKS.
From premium lounge access to the historic Kai Tak Sports Park (once Hong Kong’s airport!), our Gen Z creators immersed themselves in the Cathay Pacific experience. They competed for Business Class flights, capturing every moment for their followers.
By carefully selecting the right creators and empowering them to create authentic content, the campaign successfully positioned Cathay Pacific as the go-to airline amongst their desired audiences reaching over four million and above average engagement rate. The best part? We didn’t have to pay them a penny to do so!
