Aldi’s Next Big Thing’ wasn’t just great TV, it was a masterclass in winning hearts (and shopping carts!).
Aldi needed to prove its commitment to British suppliers, especially to a sceptical millennial audience according to Millward Brown research.
Clever Work. Works.
17.5 Million
Viewers
1200
Earned Press Articles
Products selling out in days!
CLEVER WORKS.
Enter ‘Aldi’s Next Big Thing’, a prime-time Channel 4 series (think Dragon’s Den meets The Great British Bake Off) where 36 suppliers competed for a life-changing contract. The winning products? On Aldi shelves the very next day alongside tactical news stories for wide-reaching coverage to boot.
