Last week, we welcomed media and influencers into our offices for an exclusive tea-tasting experience with our client, Lipton Teas & Infusions – and with views like ours, how could we not?
Working hand-in-hand with the Lipton team, we oversaw every aspect of event communications, from targeted media outreach and influencer coordination to on-site hosting and all of the logistics that came with the tasting, plus content capture.
Our strategic approach brought more than 40 top-tier consumer and trade journalists through our doors, spanning lifestyle, food & drink and wellness. Attendees included representatives from The Telegraph, The Metro and The Grocer, along with a curated selection of influencers who helped spark a wave of social buzz around the event.
Guests were immersed in the world of Lipton Teas & Infusions through a series of dedicated brand areas. They sampled the very best the portfolio has to offer – from the iconic PG Tips (with a cameo from Monkey himself), to a grounding, nature-led experience with Pukka, to the fun, fruity flair of Lipton, where attendees enjoyed a first taste of the brand-new Lipton Hot Range.
Lipton Tea & Infusion’s tea experts guided guests through everything from blend development and ingredient sourcing to the evolving ways people enjoy their tea. Their sessions brought to life the brand’s commitment to quality, flavour, and the future of everyday tea drinking.
The event marked a pivotal moment for Lipton Teas & Infusions as it looks to strengthen its presence in the UK with a fresh, modern line-up designed to inspire new tea-drinking occasions. It also signalled another step in the brand’s mission to make tea more mindful, flavour-forward and accessible for every kind of tea lover.
