Aldi Scores A Winner With Bellingham Nugget Masterpiece
Published on:
It’s a familiar challenge for our Aldi press office team: Take a relatively ordinary product and get everyone talking about it.
This was exactly what we needed to do when it came to launch of Aldi’s new breaded chicken football players.
We cooked up a headline-grabbing campaign by capitalising on the football fever sweeping the nation as England progressed to the World Cup quarter-finals and then semis. Renowned food artist, Nathan Wyburn, was commissioned to bring to life a giant edible portrait of national hero Jude Bellingham.
He spent 10 hours meticulously placing 998 of the chicken footballers by hand to create the incredible portrait.
And it scored with football fans and media, including the Daily Star, Mirror and even the BBC.
If it’s made you as hungry as us, Aldi’s new Breaded Chicken Football Players land in stores on July 16th.
