We’ve been appointed as Consumer PR and Social Media agency for Trapiche, one of Argentina’s most iconic wine brands. The partnership will see Clarion bring the brand’s ‘explorer spirit’ to life in the UK.
The appointment strengthens our relationship with parent company Grupo Peñaflor, for whom we already handle PR and influencer marketing for the Bread & Butter wine brand.
Clarion is tasked with positioning Trapiche as the brand for ‘modern explorers’ in the UK. The agency’s ‘Shared Discoveries’ strategy will focus on building emotional connections with consumers through influencer partnerships, and compelling digital storytelling.
Gabby Steare, Head of Digital at Clarion Communications, comments: “Trapiche has an incredible story of exploration and discovery, and our strategy is all about bringing that to life for UK consumers. We’re moving beyond traditional wine marketing to create authentic, emotional connections through compelling influencer storytelling. It’s a fantastic opportunity to demonstrate our digital-first approach and make Trapiche part of the way modern explorers discover what’s new.”
Maria Eugenia Juliá at Trapiche, adds: “We were looking for an agency with the creative thinking and digital expertise to help our brand stand out in the UK market. Clarion’s insight into our audience and strategic approach made them the clear choice. Having already seen the team’s success with Bread & Butter, we’re excited to build on that relationship and grow Trapiche’s presence in the UK.”
This new collaboration underscores our continued strength in the food and drink sector, with a client list that includes Aldi, Lipton Teas & Infusions, Kenco, and Border Biscuits.
