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Clarion GEO Navigator

Master the ever-changing AI search landscape
Clarion GEO Navigator is a GEO service from Clarion that helps brands improve visibility across AI search and large language model responses. Combining data-led insights, advanced LLM monitoring, and multi-channel PR, social and owned-media strategies, we help ensure your brand is easier for LLMs to understand, cite, trust and recommend.
Book Your Brand’s GEO Audit Today
Search Has Changed. Has Your Brand Strategy Kept Up?

Consumers no longer search the way they used to. Today, 54% of people use AI platforms* – like ChatGPT, Google AI Overviews, Gemini, and Perplexity – as a source of inspiration, comparison, and advice. If your brand isn’t being cited, it may as well be invisible.

The Shift from SEO to GEO
A famous journalist recently said to us: ‘SEO is dead.’ The truth is more nuanced: SEO has evolved, and the old playbook (built around blue links, keyword rankings and driving users through to websites) was designed for a very different search landscape.

Today, people expect instant, synthesised answers from AI platforms and search experiences. As a result, 26% of users end their browsing directly at the AI Overview, without clicking through to another site.

That means the keywords and organic rankings driven by SEO are less impactful. In contrast, AI models don’t care about ad spend or sponsored links – they prioritise authentic, highly credible sources. This is where Generative Engine Optimisation (GEO) comes in. GEO is the art and science of shaping how AI models understand, index, and cite your brand across earned, social, and owned media.

Clarion GEO Navigator

The Clarion GEO Navigator combines data-led insights, advanced LLM monitoring powered by Meltwater GenAILens, and multi-channel strategies to ensure your brand is putting its best AI foot forward.

Our 3-Step GEO Process:

01

Identify & Audit:

We identify key user prompts – and test these with the target audience. Then audit exactly what AI is currently serving up about your brand and competitors, pinpointing any crucial content gaps. 

02

Create:

Based on the audit, we build a tailored strategy and create relevant content. This includes targeting influential media outlets to build authority, driving thought leadership, leveraging key awards dominating conversation, crafting social media content designed to be surfaced by AI, actively participating in social and community forums, and leveraging influencer marketing to boost visibility. 

03

Monitor

We constantly track what AI is serving to users and tweak your output accordingly to keep you ahead of the curve. 

The 5 Key Touchpoints Influencing AI Engines

AI search models aggregate information from earned media, authoritative platforms, and organic digital footprints. We optimise the touchpoints LLMs rely on most:

  1. Top-Tier & Specialist Media: High-authority PR placements that provide LLMs with credible context.
  2. Awards & Thought Leadership: Expert bios and industry endorsements, such as Which? Awards, that establish clear E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness).
  3. Influencer Endorsements: Strategic advocacy that builds widespread digital chatter and authority.
  4. Active Community Forums: Engagement across social and niche media where real consumer conversations happen.
  5. Optimised Owned Channels: Structuring your website and content with clear, answer-first frameworks and schemas that LLMs can instantly read and cite.

Why Clarion?

As a PR and digital agency built around reputation, influence and earned authority, Clarion is well placed to deliver GEO strategy in a way that goes beyond technical optimisation. Unlike technical SEO agencies trying to learn PR, or traditional PR agencies ignoring AI search, Clarion bridges the gap. 

We bring story-first PR to cutting-edge AI analytics through:

  • PR & Narrative Power: AI rewards authentic stories and top-tier editorial trust. Our communications experts will ensure your narrative leads the conversation.
  • Meltwater GenAILens Intelligence: We measure AI visibility, sentiment, and share of voice across 6 major LLM models with independent precision.
  • Seamless Integration: GEO doesn’t replace your existing PR or marketing – it amplifies it, ensuring every campaign directly builds your AI search authority.

Services & Packages

Whether you need a one-off health check on your brand’s AI presence or a fully managed monthly GEO campaign, we offer packages designed for your goals:

PackageIdeal ForKey Deliverables
GEO Brand Audit
Brands looking to benchmark their current AI visibility
  • Testing across 6 major LLM models
  • Custom benchmark across up to 10 high-value search prompts
  • Competitor gap analysis & roadmap
GEO Strategy Development
Teams wanting an actionable roadmap to execute internally or with partners
  • Comprehensive LLM citation strategy
  • Answer-first content guidelines & schema recommendations
  • Media & influencer targeting plan
Ongoing GEO Implementation & Monitoring
Brands wanting an end-to-end managed service
  • Full PR, earned media, and owned channel optimisation
  • Continuous schema and content structuring
  • Monthly Meltwater GenAILens reporting & optimisations

Bring clarity to the complex world of AI search with our simple, three-step GEO Navigator. Let’s make sure generative engines cite, trust, and recommend you every time.

Book a GEO Audit Today