In February, we launched #CleverWednesday – our new monthly trade-focused day full of learning, collaboration, and celebrating the fantastic work our trade team delivers. This initiative solidifies our commitment to delivering unparalleled client results and maintaining our reputation as a leading B2B and Trade PR agency.
The day kicks off with sharing insights we’ve discovered in the trade press, on social media or out and about at local stores and outlets, to spark creative ideas for our clients. The team then dives into brainstorming campaign ideas and new business opportunities, and further deepening our expertise with dedicated learning sessions focused on topics such as trends in foodservice and the role of AI in our work.
At lunchtime, the team embarks on an ‘Eat the Streets’ adventure around London Bridge to discover latest menu trends and gather valuable insights from the local culinary scene.
In the afternoon, we host a media partner or industry expert to gain invaluable insights about the trade sector. Most recently, we welcomed Lumina Intelligence to the office who shared key findings from their latest report about the current challenges and opportunities in the eating and drinking out market. This collaboration with industry authorities underscores our dedication to providing clients with the most informed and impactful B2B and Trade PR strategies.
Finally, to round off the day we award a member of the team with the B2B Bright Star of the Month Award to recognise and celebrate the impactful work they have delivered for our clients.
Events like #CleverWednesday are fundamental to our strategy of ensuring Clarion remains the best-in-class B2B and Trade PR Agency, continually evolving our expertise to drive exceptional results for our clients.
