This month, our travel team crafted a luxury wellness experience for Cathay Pacific, showcasing its ongoing partnership with British lifestyle and wellness brand, Bamford.
Guests were immersed in Bamford’s Brompton Cross Holistic Wellness Spa, enjoying bespoke massage treatments and guided breathing sessions, before moving to Daylesford Café for seasonal culinary delights. Here, science and craftsmanship behind the collaborative Amenity Kits were revealed, alongside holistic in-flight beauty tips designed to nurture both body and mind.
The experience resonated across both digital and traditional media, with wellness influencers – Klaudia Cloud, Beatrice Beckett, and Stephanie Waxberg – sharing every moment across their platforms, while top travel and lifestyle media including Forbes, The Times, and Observer captured the unique partnership.
The event showcased how Cathay Pacific and Bamford continue to redefine in-flight wellbeing, delivering a premium travel experience that is unrivalled.
Sue Roberts, Managing Partner at Clarion, comments on the partnership event; “Our role was to create an immersive and thoughtful brand moment that captured the essence of Cathay Pacific’s premium wellness offering. The response from media and influencers has already shown how well the experience resonated, reinforcing the airline’s position as a leader in elevated, conscious travel.”
