Last week, we helped Chipotle unleash a tasty fashion statement! The fast-casual brand partnered with none other than A-list globetrotter and ultimate Chipotle superfan, Shay Mitchell, and her chic brand, BÉIS, to unveil an exclusive, game-changing travel collection. The star of the show? The Burrito Sling!
What is a burrito sling you may ask? A sleek, stylish crossbody, designed not just for looks, but for culinary convenience. But the sling is just one standout statement bag from an 11-piece limited-edition ‘To Go’ collection. Think foil-inspired suitcases that shimmer like a fresh tortilla, and sleek, sophisticated beige carriers – all designed to make your travel (and your meal) effortlessly fashionable.
This ingenious collaboration isn’t just about style; it’s a direct response to Chipotle’s cutting-edge research into Gen Z’s travel habits. It turns out, today’s young adventurers embark on an average of three leisure trips a year, and a whopping 79% crave the familiar comfort of their favourite foods whilst on the move.
As expected, it’s got people talking! This collaboration has already exploded, with support from the Chipotle US team. At Clarion, we’ve already landed coverage across top-tier UK media including travel, trade and consumer titles, proving that this blend of fashion and flavour is a bona fide sensation.
