Aldi’s Next Big Thing – Channel 4

At Clarion, our clever people are experienced at landing broadcast coverage – particularly interviews and product placement.

The Aldi team has taken that one step further as this week they help launch a TV show: Aldi’s Next Big Thing starts on Channel 4, 8pm on Thursday 20 October.

The show, hosted by Anita Rani and Chris Bavin sees small British suppliers pitch their products to Aldi’s Managing Director of Buying, Julie Ashfield.

The Clarion team has seen the show through from concept to TV screens across the country. Plus, they’ve already generated over 120 pieces of coverage for the programme – and counting.

See what to expect in the trailer: – and make sure you tune in every Thursday for the next six weeks.