Clarion Joins Forces with SEO Specialists Search Seven to Extend its Digital Offering with the Launch of ‘Clout’

Clarion Communications is setting up a new partnership with prominent search marketing specialists Search Seven.

The collaboration, titled Clout, will mark the relaunch of Clarion’s digital offering, marking a significant milestone in the WPP agency’s three-decade history - bringing together combined expertise to offer clients fully comprehensive digital marketing capabilities.

The partnership between Clarion and Search Seven highlights the agency’s commitment to deliver fully integrated solutions that cater to evolving business needs in 2023 and beyond.  Search Seven’s expertise in data analytics and SEO will further bolster Clarion’s digital arm, providing greater insights into consumer behaviour and trends - sitting hand in hand with Clarion’s ever-expanding influencer offering, and driving greater client engagement.

The collaboration will capitalise on the strengths of both agencies, providing clients with a holistic approach to digital PR – and Clout will ensure that each client receives a bespoke strategy tailored to its unique comms goals and industry requirements, alongside measurable results and comprehensive reporting to show the impact.

In addition, the new Clout team will run regular training modules, to equip teams with the latest developments in SEO strategies, techniques and best practice to drive organic traffic and increase likelihood of conversion and customer loyalty for clients.

Sue Roberts, Managing Partner, Clarion, said: "The new partnership with Search Seven is a natural progression in the ever-evolving landscape of digital PR and comms.  By combining strengths, we are equipped to deliver truly innovative, data-driven PR solutions that will drive success for clients."

Gavin Willis, founder and CEO, Search Seven, added: "We are excited to be working alongside Clarion to help businesses thrive in the digital era of 2023 and beyond. Our expertise in SEO and data analytics will help provide Clarion’s clients with the genuinely competitive edge they need in the digital space."