The Shard Shines Pink To Raise Awareness Of Breast Cancer
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We were honoured to support The Shard as it lit up in pink to mark the start of Breast Cancer Awareness Month. Visible from over 40 miles away, the display helped to raise awareness of breast cancer and promote the importance of early detection, education, and support for life-saving research.
Alongside the striking light display, the award-winning bars and restaurants, the UK’s tallest building including The Shangri-La Hotel’s TĪNG, GŎNG Bar, and Sky Lounge, as well as Oblix at The Shard, are hosting a series of experiences throughout October to help raise money.
Working with the in-house team, we were tasked with driving visibility of The Shard’s display of support, positioning the building as a beacon of hope and awareness. We generated prominent coverage across ITV News’ social media channels, including garnering almost 59K likes on TikTok, as well as Instagram and Facebook. Standout coverage was also generated across key titles including Secret London, Southwark News, and Country & Townhouse.
