An epic newsjack: Getting media ‘raving’ about Hilda’s 105th Birthday.
Helping to build brand love for Aldi, we are always on the lookout for ways to deliver the brand’s tongue-in-cheek personality to the masses.
When news broke about care home resident Hilda Jackson’s unconventional wish for a rave for her 105th birthday, we at Clarion immediately spotted the opportunity for Aldi to make it a reality.
Clever Work. Works.
Over 9m
Reach
Over 200 shares
of Facebook post
Good Morning Britain
Feature
CLEVER WORKS.
We transformed her birthday into an epic party with DJ Bru-C, glowsticks, and a dance floor packed with over 100 residents and staff.
This clever newsjacking triumph generated national media buzz and viral social engagement including Mail Online, Mirror and The Sun whilst showcasing Aldi’s fun personality to resonate with mainstream consumers – getting them to choose Aldi because they love the brand, not just its great value.
