Highlight Bridor’s unrivalled category knowledge and position the company as the go-to brand for hospitality businesses looking for baked goods.
Insight revealed that 95% of consumers choose croissants when buying a pastry and one third would consider them as an all-day snack option, not just a breakfast treat.
Clever Work. Works.
700k
reach in foodservice titles alone
100%
event attendance by target media
+3k
dowlaods to date
CLEVER WORKS.
To demonstrate the opportunity around the humble croissant, we commissioned new research to further showcase how the foodservice sector could optimise pastry sales.
We created a new comms platform, ‘The Croissant Revolution’ and using new research data, we compiled a comprehensive report to inspire those working in hospitality.
Michel Roux Jnr co-hosted a media breakfast briefing at The Langham to launch Bridor’s Croissant Revolution guide. Containing engaging and useful content, the guide generated significant stand-out editorial coverage. Supporting insight-led advertorials and thought leadership articles, as well as digital and print advertising was secured to ensure the guide – and NPD – was unmissable.
