Clarion and The Shard Shine Bright – the Iconic Christmas Lights Campaign is Shortlisted for PRCA UK Award

It’s straight to the top for The Shard team at Clarion today as we announce we’ve been shortlisted for a prestigious PRCA UK Award within the best ‘Broadcast Campaign’ category! Our dazzling work, in collaboration with client REM Ltd, on The Shard’s annual Christmas Lights display caught the judges’ eyes, proving our knack for turning iconic moments into a coverage sensation.

In a crowded festive season with multiple switch-on events vying for media attention, we had to create a campaign that not only outshone the competition but also delivered stand-out broadcast coverage.
The Shard’s Christmas Lights became the festive event – we secured an exclusive broadcast event with BBC London, generated huge media buzz whilst cementing the buildings’ status as a beacon for modern London and a beloved landmark. This PRCA nod just sweetens the deal, highlighting our talent for delivering campaigns that truly resonate.

Matt Stokoe, Head of Creative Operations at Clarion commented: “This project was full of pure Christmas joy and so much fun to work on for all involved – seeing our team’s creativity and hard work recognised by the industry’s best is fantastic. We loved bringing the festive magic to life with the one and only Gareth Malone, who quite literally sang from the rooftop (of the UK’s tallest building)!”
We’re eagerly awaiting the PRCA UK Awards ceremony later this year and hope to bring home the win for The Shard’s unforgettable Christmas sparkle!