Raising a Glass to English Wine: Lyme Bay Winery’s Bowler & Brolly Pinot Noir Rosé Launches in Aldi

Earlier this month, our team had the pleasure of supporting our client, Lyme Bay Winery, with the nationwide launch of their latest wine in Aldi stores across the UK – the Bowler & Brolly Pinot Noir Rosé.

Following the success of our spring gifting campaign, we wanted to keep momentum going by getting this English wine into the hands (and glasses!) of some of our favourite wine and foodie influencers. Each recipient received a beautifully curated parcel of classic English treats – including piccalilli, shortbread, fudge bites and crisps – chosen to pair perfectly with the new rosé.

The result? A flurry of gifted social content celebrating the taste of English craftsmanship, while driving awareness for the new addition on Aldi’s shelves.

A perfect blend of creativity, storytelling and strategy – and a toast to yet another successful partnership with Lyme Bay Winery.

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