Fresh off last week’s Christmas advert sell-in success, we proudly spearheaded Aldi’s latest festive sensation: the launch of the limited-edition ‘Carrot’ Gold Engagement Rings.
Launched to celebrate a decade of Kevin the Carrot and his heart-warming on-screen proposal to Katie, the story has already captured the nation’s imagination and secured significant media attention.
To support we helped Aldi cleverly tap into new research: 43% of Brits adore novelty ring designs, and nearly one in five are keen on a non-traditional proposal. Our strategic insights helped Aldi leverage this sentiment, further bolstered by findings that 33% find Christmas proposals ‘magical’ and 29% deem them ‘the best present ever.’
The buzz has been undeniable. Since its launch, the campaign has landed widespread media coverage including The Sun, The Mirror, The Express, as well as a nod in PR Week’s weekly campaign roundup.
These exclusive ‘Carrot’ gold engagement rings are a fun festive nod to Kevin and Katie’s love story. Crafted with British jeweller Jessica Flinn Fine Jewellery, each ring boasts a distinctive carrot-shaped orange cubic zirconia, flanked by two marquise peridot accents.
Our team ensured this message resonated across all touchpoints, driving engagement and excitement. The ‘Carrot’ ring competition runs until 19th November, keeping the festive spirit high as part of Aldi’s three-part Christmas love story.
We’re eagerly anticipating the next chapter and the continued success of this truly unique campaign.
