It’s been a whirlwind start to the year at Clarion HQ! Behind the scenes, we’ve been helping bring Chipotle’s highly anticipated High-Protein Menu to the UK.
After taking the US by storm and going viral in December, this game-changing menu’s UK launch was always going to be huge – and we were on hand to make sure it landed with maximum impact.
To celebrate, Chipotle hosted a legendary ‘Protein Rave’ at its Baker Street location for press and influencers. World-renowned DJ Louis Bekk brought the beats, while guests enjoyed Chipotle’s protein-packed new menu. The team also partnered with Tabasco, serving refreshing January-friendly mocktails that perfectly complemented the bold flavours. TV personalities such as Harry Cooksley and Temps joined the guest list, adding star power to the event.
While co-hosting the event, the Clarion team secured excellent media coverage for the High-Protein launch across London regionals, consumer and key trade titles.
Now all that’s left is to head to your nearest Chipotle and kickstart your January gains with a little extra protein!
If we can help support one of your brand launches, please contact Lynn Louca, Clarion Communications.
