That’s a Wrap (and a Sauce): Our Double PR Moment Awards Shortlist Success
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We’ve been shortlisted for two coveted accolades in this year’s PR Moment Awards, recognising outstanding campaigns across the B2B and Consumer FMCG sectors.
Firstly, in the highly competitive B2B Category for our ‘Cheddalicious’ campaign with Kerrymaid. This fully integrated campaign was designed to launch the brand’s latest cheese sauce, redefining how foodservice operators view versatility, taste and performance. Through creative storytelling and impactful activation, the campaign captured the attention of key decision-makers across the foodservice and hospitality sectors, ultimately driving strong engagement and accelerating commercial uptake among operators.
Additionally, we secured a nomination in the FMCG Campaign of the Year category for our ‘Pigs in Blankets Wrapping Paper’ initiative in partnership with Aldi. Following research that Brits were forecasted to munch through an astonishing 561 million Pigs in Blankets during the festive period, we set out to highlight Aldi’s novelty wrapping paper celebrating the occasion. This seasonal campaign captured global public attention where our team secured 200+ pieces of coverage, including a spot on The Drew Barrymore show last year.
The PR Moment Awards celebrate excellence and innovation in the UK PR industry, recognising outstanding campaigns and talent and rewarding creativity, strategy and measurable results. Congratulations to all the finalists involved – we can’t wait to see everyone at the ceremony later in Spring.
