Our Bright Sparks Challenge was back for 2026, with six standout finalists taking on a live brief from our client Lipton Teas and Infusions.
The challenge, which is run in partnership with Creative Alliance, is designed to cultivate the next generation of PR talent.
From the hundreds of entrants who had the chance to immerse themselves in the creative realms of PR and social, six were picked to pitch their ideas to a panel of judges, which included Chief Marketing Officer at Lipton, Regional PR and Social Media Manager at Cathay Pacific, Clarion CEO Amanda Meyrick and James Ellis, Business Development Manager from Creative Alliance.
The thinking, creativity and confidence on show made this one tough to judge. But eventually the panel chose Alicia Khan who captivated the room and impressed with her ability to link the brief with the audience.
Alicia won £1,000 and will complete a paid internship with us this summer.
