Bringing Bread & Butter Wines to the UK Table: Driving Brand Fame with PR & Influencers
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We recently hosted an exclusive Supper Club for our client, Californian wine brand Bread & Butter, to prove that picking a wine shouldn’t be complicated.
To elevate brand desirability and activate their global “Don’t Overthink It” campaign in the UK, our clever team invited key lifestyle media and influencers for an intimate dinner, hosted by influencer Catherine Whild (@traveltothefridge).
Catherine crafted a range of ‘tasting flights’ (all including actual bread and butter, of course) to allow guests to explore flavour combinations – showing that Bread & Butter wine pairs perfectly with every palate and occasion.
The integrated PR and influencer marketing activation seamlessly embedded the brand into the lifestyles (and for you pages) of modern consumers. By curating a relaxed hosting environment, we generated high-impact social content, ultimately driving brand fame and consumer trust through effortless, jargon-free discovery.
