What colour is the best shade of rosé? It’s a debate being had not only in the Clarion office, but across the country. We tapped into this and placed Aldi at the heart of the rosé conversation by creating a clever solution – a bespoke, paint-chart-style Rosé Swatch Keyring.
The keyring allows customers to perfectly colour-match their preferred tipple right there in the supermarket aisle, taking the guesswork out of the wine run once and for all.
We commissioned research to support the campaign and found a staggering £103 million is wasted every year on the ‘wrong’ shade of rosé. What’s more, only 31% of Brits trust their partner to buy the right one.
The campaign has poured in widespread coverage across top national and lifestyle titles, including major hits in The Sun, Daily Mail, and Metro, alongside a massive wave of excitement across social media where wine lovers are clamouring to get their hands on one. Most importantly, it’s helped to drive people into store.
If you want us to uncork a quirky, insight-driven campaign for you, reach out to [email protected].
