Our mission? Make Hellmann’s the undisputed champion for trade decision-makers.
Clever Work. Works.
4 Million
Reach
UK’s No.1
Vegan Mayo Status
Food Brand of the Year
Grocer
CLEVER WORKS.
We know the majority of supermarkets have The Grocer on their intranet. So, to conquer the condiments aisle, we created a year-long “Grocer-first” strategy positioning Hellmann’s as a thought leader, fuelled by exclusive insights, sneak-peak events and awards.
The result? A media frenzy. Industry-leading share of voice, a flood of positive NPD coverage, and the ultimate prize: Hellmann’s crowned “Food Brand of the Year.” We made Hellmann’s the talk of the industry, solidifying its place as a grocery aisle royal.
