When SAMBAZON needed a PR and influencer agency to keep its cult-favourite açaí front of mind and create standout buzz around a major new grocery listing, we knew this was a brief made for Clarion.
We crafted the creative platform “How Do You Eat Your Açaí?”, designed to highlight those diverse and relatable consumption moments.
To bring the concept to life, our team rolled out a multi-tiered strategy. We used targeted PR to drive awareness of the brand’s exciting nationwide launch into Tesco stores. While also assembling ‘The SAMBAZON Squad’, partnering with top creators to demonstrate the different, delicious ways to enjoy SAMBAZON açaí through fun and relatable social content.
We also hosted ‘The Açaí Reformer Club’, bringing together the perfect pairing of Reformer Pilates and açaí, we invited guests to London’s RFRM studio for a class, followed by a hands-on DIY Açaí Social where attendees could build their post-workout bowls.
The media and social results have been incredibly sweet. We secured over 100 pieces of coverage across top-tier media titles – smashing our KPI by 120%. Crucially for the retail push, 98% of the coverage successfully mentioned Tesco as a stockist, while our influencer activity delivered a brilliant 5.7% average engagement rate (3.7% above industry average).
Want support launching your brand into a new retailer or creating social buzz? Reach out to [email protected] to chat.
