Winning in convenience for Unilever’s Ice Cream brands.
The Challenge: Dominate the competitive summer ice cream market and drive both listings and sales for Unilever’s brands.
Clever Work. Works.
220%
Increase in sales
121,952
Retailers reached
Listings: Increased following campaign
CLEVER WORKS.
Research told us that the Wall’s brand was well-recognised and trusted. We leveraged this with the “Red, White & You” category campaign. This initiative partnered with independent and convenience retailers, providing category advice and expert merchandising guidance to help drive sales.
Compelling “before and after” case studies, featured in trade media, demonstrated a 220% sales surge! The campaign empowered field sales teams to secure even more listings, creating a win-win for Unilever and its retail partners.
